let's build your brand
Your brand is more than a logo or a color palette — it’s the heart and soul of your business. It’s the experience, the message, the story that makes your audience feel something real. And that’s where we come in.
We don’t follow corporate branding rules designed for faceless businesses chasing endless growth. Instead, we take an approach that starts with you—your heart, your passion, your vision. When your brand is built from the inside out, clarity comes naturally, and your audience connects effortlessly.
YOUR BRAND FROM THE INSIDE OUT
HOW WE WORK
let's dive into your brand together!
Every touchpoint matters. From your website to your content, we help shape a seamless, immersive experience that resonates deeply with your ideal clients.
Branded Experience
More than just design, this is how your brand feels. We craft logos, typography, color palettes, and creative direction that align with your essence.
Visual identity
Define the heart of your brand — its message, personality, and positioning. This is the foundation that ensures clarity and consistency.
Brand Strategy
A brand that stands the test of time is built with intention. We focus on three essential pillars:
THE CORE OF YOUR BRAND
You captured me so well! I never thought I was photogenic. Thanks for making me look fabulous!
-kellie
Catherine W.
"Prior to discovering Hnstly I was downhearted as I had gone through branding with two separate design studios and experienced numerous challenges – from inflexible and uncollaborative branding process to a complete lack of strategy.
Halfway through the process, I can’t thank Michaela enough for her passion, insight and care she brings into her work. The strategy workshops alone have been invaluable as she asks really tough but important questions. The discussions have set my business to be on a much bigger, better and brighter path than ever before."
what clients say
Our process will always start with you. Most of what you know about branding is written for big corporations. These rules would tell you to chase market gaps, target a niche and build your brand around existing demand. The goal? Ever-growing profits. But what if you’re not a large, faceless corporation? What if you never want to be one?
We believe a brand should start with you. Your purpose. Your vision. Your goals. And that’s what we uncover in our brand strategy sessions (or brand therapy, as a lot of our clients call them). Because success isn’t just about profit —it’s about creating a business that feels aligned, fulfilling, and sustainable for you.
So, we turn things around. Instead of forcing yourself to fit a market, we craft a brand that fits you. Strategy doesn’t have to feel rigid when it’s built on what matters most to you. When your message comes from the heart, marketing becomes effortless, and the right people connect with it.
they call it "brand therapy"
Your brand built on heart-led strategy
Let's start working on your brand
No two branding journeys look the same — our process adapts to you. Whether you need a full brand overhaul or clarity in specific areas, we’ll tailor our work to fit.
In a final session, we cover how to apply your new brand across your business for consistency and impact.
We design a brand that feels unmistakably you — from logos to colour palette to overall creative direction.
Through in-depth workshops, we’ll shape your brand’s foundation, core message, personality, and market positioning.
You’ll receive a personalised guided workbook to reflect on your vision, values and your why before we dive into strategy together.
We start with a conversation to map out where you are, where you want to go, and how we can get there.
Every branding journey is unique, but here’s how the process might look:
HOW WE WORK TOGETHER
our inside-out branding process
Once your new brand has been brought to life place, we happily help you map out what’s needed next to make the impact in your business that you want:
web design, brand art direction, branding shoot planning & styling, content strategy, copywriting and more. Together, we’ll create a seamless path forward to help your brand grow in the most intentional way possible.
BEYOND BRANDING
What's next?
then LET'S TALK BRAND MAGIC!
YOU'RE DONE PLAYING IT SMALL and ARE READY FOR THE NEXT BIG STEP
YOU WANT A BRAND THAT FEELS AS IMPACTFUL AND intentional AS YOUR WORK
YOU'RE READY to ATTRACT ALIGNED CLIENTS WITH CLARITY AND CONFIDENCE
YOU WANT A BRAND THAT FEELS AUTHENTIC and MAKES YOU PROUD
