When Erika of Helmivillakko approached us, she was looking for a new direction for her business. A pioneer in the Finnish flower industry, over the years Erika has taken her business from general flower store to floral boutique to the first exclusive wedding floral design studio in the country. Now it was time for the biggest step yet.
We helped her pinpoint and strategise the future of Helmivillakko, designed her offerings and redefined her brand strategy, then updated her brand imagery catalogue as well as her brand identity for Helmivillakko and the new sister brand Nordic Flower School. We couldn't be happier to have helped Erika go from the business from the daily hustle of a wedding florist to becoming Finland's first modern floral design and education studio.
The scoop
Minimal / REFINED / APPROACHABLE / LIGHT / Scandinavian / Effortless
brand feel
"YOU HELPED ME FIND MY VOICE!"
Erika Välimäki, Helmivillakko
"When I first contacted you I was lost in my own business. I didn't have a clear direction, I felt exhausted about my industry and everything felt extremely negative. At that point I even thought of quitting the whole business because I felt so anxious about it. Little did I know that getting in touch with you could change all of those feelings for me.
The best thing about our work together has been that I have a feeling of pride about my brand again and I clearly see the future of my business. I feel like it has a purpose now again, something that was lost last year. A purpose for my clients and for me. The biggest thanks ever to you for this journey, I couldn't have done it with anyone else and I couldn't have ended up here with anyone else. I recommend your services to any business owner who feels they've lost meaning in their work."
what erika says
You captured me so well! I never thought I was photogenic. Thanks for making me look fabulous!
-kellie
READY TO DIVE DEEP INTO YOUR BRAND, MAKE IT STAND OUT AND GENUINELY ATTRACT your PEOPLE?