Erika is one of Finland's leading wedding floral designers. Her signature floral style is romantic and untamed, while her brand is Scandi-minimalistic, light and airy.

For her branding shoot, Erika wanted to create an aesthetic in which both her minimalistic brand visuals as well as her abundant floral design style would find their natural place. To tie in Erika's strong family values, we arranged the shoot at her home studio showing Erika's everyday as well as her floral design and -styling process.

HELMIVILLAKKO

BRANDING SHOOT DESIGN
PLANNING & PRODUCTION
CREATIVE DIRECTION & STYLING

PHOTOGRAPHY: NORD STORIES
wedding design created
in collaboration with Nord & Mae

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