When Minna Kaita approached us for her rebranding, we were immediately taken by the way she sees the world and the people in front of her lens. And there was a very special magic about the images she loved most.
Through our work together our aim was to create a brand that would represent a more artistic, more intuitive, more emotional style of photography than the industry was used to. One that would stand out quietly through a poetic approach and tangible connection between photographer and the photographed. We also set out to empower Minna to stand behind her art with head and heart, choosing to follow her soul calling over shooting what was expected.
Visually, we designed Minna's brand to emphasise her art by giving each piece its own place in a layout, with space to breathe and explore in a personal way. Like a stroll through an art gallery that feels as if created just for you.
The scoop
Artistic / Human / COnnected / Poetic / Immersive / emotional / Deep / Quiet
brand feel
POrtfolio galleries designed to scroll while keeping story and playlist on screen at all times. The viewer is invited to open the playlist via the spotify link provided and to dive deep into the story on a multi-sensory level while looking through the imagery.
"one of the best decisions of my life"
from Minna
"I often talk to people about how important the branding process was for me. Whenever I feel a bit off in my business, I have the clarity of my brand strategy to return to. It brings me hope in my personal life as well. It truly was one of the best decisions in my life! After rebranding my booking situations changed a lot. Even after raising prices during the relaunch, I almost had too many bookings. Now in January of this year, my summer is entirely booked in terms of family shoots and for weddings I’m sold out for NEXT year’s summer already."
READY TO DIVE DEEP INTO YOUR BRAND, MAKE IT STAND OUT AND GENUINELY ATTRACT your PEOPLE?