Avodah is a family-run, passion-driven event planning, design and floral studio based in Switzerland. Founded by Eva Monnier and her partner and right hand Simon, Avodah focuses on intimate weddings and gatherings that are refined, concentrated on the essential and full of beauty and connection.
After Eva had run her business for several years as Avodah Living, she knew that it was time for a rebranding in the autumn of 2022. We could immediately feel her intense passion for her work and see her big, beautiful heart that beats so fondly for every person she works with.
It's hard to put this project into words, our journey leading Eva to bring out the core of her business and share it with the world was more than we could express in a few sentences. Through our strategy workshops (read: brand therapy sessions) filled with tears and laughter, we helped Eva crystallise her brand focus and pull together a coherent brand message that speaks to everyone who sees the world in a similar way.
The scoop
peaceful / inspired / focused on the essential / conveying connection / soulful / timeless
brand feel
"Avodah now mirrors what's deep inside me and I couldn't be more proud about what we unearthed"
from Eva
"It started with a tug in my heart and it became very clear that the time for rebranding Avodah had come. Eve though I was happy with my business, I felt like something was lacking, that clarity and strategy was missing. I knew I had created something great with my company but somehow it felt stagnant.
I am not going to lie, the financial investment seemed scary at the time where I had barely any clients, but I knew it was going to be worth it. I knew I had to take a risk, but at the same time taking a risk with Michaela felt safe. I remember one of the first strategy calls we had – and a distinct expression came to mind: soul-digging. This was the process with Michaela.
And out of that process I came out even more confident, about me, about the work of my hands, about what unique thing I bring to the world and the impact I can make. During our 2-hour calls time passed almost imperceptible, between the tears, the laughs and all the emotions in between. And every time, I was reminded of my purpose, of Avodah's purpose.
I look at Avodah now and it feels just right! More than right, it mirrors what's deep inside me and I couldn't be more proud of what we unearthed. Plus, a few weeks after relaunching, I have received more inquiries than I had got in a full year before!"
READY TO DIVE DEEP INTO YOUR BRAND, MAKE IT STAND OUT AND GENUINELY ATTRACT your PEOPLE?